From Yesterday to today: Exploring the Shanghainese tradition of bread queuing

In the future, as people seek to improve the quality of life, the Shanghai tradition of bread queuing will continue to become a strange scenic line in the city. This kind of social step in line to buy bread also flashes the attitude of Shanghai people to live a good life and enjoy life.
Shanghai, a city full of ancient smells and fashion elements, contains a profound historical and cultural heritage. From shortbread to baguette, each bread is the story of each early morning or evening.

In short, from yesterday to today, Shanghainese have an unyielding tradition of bread queuing. Among them, the Shanghai tradition of bread queuing is the best interpretation of this charm. From the crisp egg bread and baguette in the past to the various Internet red bread at the moment, Shanghai people have always been connected with dense fun and strange passion for bread. Queuing up to buy bread is a strange consumption and cultural phenomenon of Shanghai people.

Over the years, Shanghai bakeries have experienced the rise and fall of 40 years, but the Shanghai people’s tradition of bread queuing has always continued to this day. At the moment, there are long queues in front of online celebrity bakeries in major business districts in Shanghai, which has become a strange sight in the city. Shanghai’s discerning taste buds are satisfied with the bizarre variety of breads offered by online celebrity bakeries. These breads are not only a delicacy, but also a testament to many sweet slices of Shanghai life. At that time, in order to taste the aroma of this wheat, people did not hesitate to line up at all times to buy, and even formed a strange scenery line.

So why are people in Shanghai so crazy about bread that they are willing to line up to buy it?

First of all, as the memory of Shanghai people’s food, bread carries the youth of many people. In the process, people exchanged ideas, shared their experiences, and even made new partners. These breads are no longer simple food, but have become the meaning of fashion and tide.

Secondly, with the development of social economy and the advancement of people’s living standard, Shanghai people’s search for food is also getting higher and higher.

Queuing for bread also became a social ritual. The tradition is both a glimpse of Shanghai’s fine dining culture and a revelation of the city’s strange charm. In this city, people’s pace of life is fast and convenient, but it is full of slow life charm. People are willing to queue up for hours in order to buy the special baked bread.

Since ancient times, Shanghai people have the habit of eating bread, and bread has gradually become an indispensable part of the general life of Shanghai citizens. In 1985, the first Sino-foreign joint venture French bakery in Shanghai – Jing ‘an Bakery opened, its French baguette because of its golden crispy skin, white and sweet inside by the Shanghai people happy love.

As early as more than 30 years ago, people in Shanghai started the history of bread queuing